Bob Sherwood’s broadcasting career
began at small and medium radio stations throughout Northern California.
He came to KROY in 1967 and successfully rose from Promotions Director,
to Music Director, and finally Program Director until his departure
For the next three years Bob was an
on-air talent/programmer for WRIT Milwaukee, WYSL Buffalo, and WGCL
In 1973, with his vast knowledge of
the music and radio industry, Bob became the National Promotions Manager
for CBS Music, Inc./Columbia Records and continued with the company
until 1978. He was then promoted to Vice President, National Promotion.
From 1979 through 1981 Bob Sherwood
served as President & COO of Mercury Records, and finally Executive
Vice President of Polygram Music, USA.
Back at CBS Music, Inc./Sony Music
Entertainment, Bob would spend the next ten years with the International
Then, in 1991 Bob became Corporate
Senior Vice President, New Business Development for Sony Corporation
of America, where he would remain until 1997.
Robert Sherwood Consultants
resulted from Bob’s successful background in broadcasting, the music
industry, and business development. His clients include Sony Corporation
of America for the development of music industry support for Super
Audio Compact Disc, Sony, and Philips proposal for next generation
high density sound Carrier.