What was "Music Power?" Read the story behind this unique format and listen to a produced demo!
The Legacy of 1240 KROY
By Martin Ashley (aka Wonder Rabbit)
(August 1969 through March 1974)
Each generation has its fads, styles, music, and long list of favorites. Likewise, each generation thinks theirs are the best. And that’s the way it always goes. Except for one little anomaly -- Radio Station KROY.
To its many, many listeners KROY, Sacramento’s “Speaker of the House in the Capital City” [a 1960s slogan], was the quintessential radio station. Even to this very day the memory of KROY is so strong, both in the hearts of those of us who were fortunate enough to have worked there and to the huge multitude of listeners, that this website is testament to those memories. KROY simply was the best radio station ever, period.
But why? What was it about KROY that consistently drove listening through the ratings roof year after year? Was it that KROY was on the cutting edge when rock ‘n roll began? What about the long parade of great personalities who donned the airwaves over the years? The contests? One thing for sure, it couldn’t have been the station's signal. The daytime power amounted to a puny 1,000 watts in comparison to today’s powerful 50,000 watt FM stations. And at night - a measly 250 watts. The signal barely made it across town on some summer nights. Yet, diehard KROY listeners would endure the static and dropout to remain loyal to their station. Later, technical upgrades were made that greatly improved reception and sound quality. However, for its power, KROY dominated the Sacramento airwaves, particularly during the 1968-1974 period.
Many of the disc jockeys continue to hold a special place in their hearts for their time with KROY. Some have kept in touch with each other. Some have lost touch. The comments, thoughts, and memories found on this site all seem to have one reoccurring theme -- that without the leadership of one individual, KROY as we all knew it would not have existed. His name is Dwight Case, our former General Manager. Our Program Director, mentor, leader, and sage, Johnny Hyde, played another huge role in creating an atmosphere of trust, camaraderie, and team. It was a team unlike any other, and generally not found in radio today.
As you peruse www.1240KROY.com, perhaps some of the answers to KROY’s phenomenal success will appear. This website will allow our listeners, friends, former staff, and on-air personalities to keep the magic of 1240 KROY alive. Now the world can see and hear why a 1,000 watt radio station in Sacramento, California will live on in our collective memories -- forever.
We are excited to present the new 1240 KROY website. Our former home was designed by an avid KROY-AM listener. He approached us with an offer we couldn’t refuse — he would design a website for free. Naturally, we liked the word “free” and after 30 seconds, agreed. His efforts came at a time when only the most robust website designers had the funds with which to design and publish, as well as maintain, a professional looking website.
Outdated to say the least, it was time for a much-needed update. So here it is…the latest effort by a crew of devoted ex-KROY folks to preserve the memory and history of radio station KROY-AM/FM Sacramento and keep it alive for those devoted former listeners.
Since the “Music Power” years are often best remembered by listeners, this website will devote its primary emphasis on those years and that of the Top 40 music format era. However, all KROY eras are included.
As you will read in the historical chronology of KROY-AM section, the station’s popularity and ratings ebbed and flowed over the decades. It is often believed that KROY’s zenith came during the “Music Power” years of 1968 to the mid-1970s. Those years were initially led by longtime General Manager Dwight Case, Program Director Johnny Hyde and Music Director Bob Sherwood. Later years would bring management and ownership changes that included a succession of new program directors as well as general managers.
Want to see and read about some of the personalities who were heard on the KROY airwaves over the years?
After a very successful on-air recreation of the legendary KROY on April 1, 1996 [thanks to the management of KSEG-FM "The Eagle"], a reunion was held October 5, 2002. It took place at what used to be the Woodlake Inn in Sacramento.
While this website and its predecessor was supported by donations, they were substantially made by a group of former KROY Disc Jockeys, Sales staff folks and other members of the KROY team. Thanks to one person in our group, now a successful businessman, we are able to continue hosting a website devoted entirely to all things KROY. Therefore, we do not solicit donations from the general public which includes our vast former listenership to which this website is dedicated.
Here you will find a host of news features, including what the disc jockeys have been doing.
The behind-the-scenes staff members were an important ingredient to the continued success of KROY.
Many of the photographs found on this website may be enlarged by clicking on them.
Welcome To The New KROY Website!
Music surveys, or as they were once called the KROY "Tunedex," let listeners view lists of the latest and most popular songs being played on KROY.
AIRCHECKS and AUDIO FILES
Listen to one of your favorite disc jockeys, hear contest promos and more!
MEMORABILIA and PHOTO GALLERY
Some of the items and photographs that listeners may remember are here!
KROY had an exciting and colorful history as one of Sacramento's leading radio stations throughout many decades. A complete year-by-year narrative is available here.